The book develops readers for a new and uncertain world, especially in the age of Zoom calls and remote conversations, by easing readers back into a one-on-one conversation. Mayté Carvalho presents Persuasion as the opportunity for being a true enthusiast of speech and confidence by breaking down the theory of rhetoric into the much more digestible language of everyday use. No more having to look up difficult meanings and assumptions based off of Aristotle's convoluted metaphors, but instead, speaking in a straightforward instance. 
 
Persuasion’s initial release in Portuguese is now translated into English expanding the conventional understanding of corporate conversation into an international interaction from one nation to another presenting a universal reality: You can be confident in delivery.